Visiting Texas is like visiting no other state.

It’s practically a visit to a whole other country.

So we used an open passport as a holding device for a series of lines that speak straight to the unique experiences Texas has to offer.

Then we placed the print ads in travel magazines across the country.

In a program looking to boost wintertime travel, we used heated bus shelters to reminded our freezing neighbors to the north just how sunny, warm and perfect a Texas winter can be.

Heated Bus Shelters in Boston, Chicago and NYC

Each bus shelter included a CTA to “Kick the Cold at TravelTex.com/GoneToTexas” where they found the landing page below: